Transform Your Life Transform Your Life Transform Your Life
Transform Your Life Transform Your Life Transform Your Life

The affordable bespoke answer to your bra problems.
The bigger the cups...the bigger the problems!

The revolutionary Optifit is the first ever therapeutic bra, a radical new design which has been created for every woman whatever size, clinically proven to provide breast uplift and promote a balanced posture. A healthy alternative to the standard bras currently available. Rather than compressing and encapsulating you with wires, boning and moulded cups, Optifit will elevate your breast, naturally, without pressure or distortion.

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United Kingdom Manufactured in the UK   Patent Granted Patent Granted   Patent Granted Clinically Proven

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OPTIFIT introduces the next generation in bra design. A bra which moves with the body and balances the spine to relieve and help prevent a variety of common health problems.

Health Products

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After over 80 years of the same old 34, 36, 38 A, B, C, D and given that 80% of women still cannot find a well fitting bra... It’s Time For Change!


From the first days of pregnancy through to the early months of motherhood, your breasts and body undergo amazing changes Optifit has been designed to support you all the way!

Maternity Products

Order your Optimeasure Kit to get started!

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By ordering your Optimeasure Kit we can ensure that your Optifit bra will fit and function correctly.

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Fit for Function... your essential element of sports kit.
Optifit Core Balance © is the first bio-mechanically compatible garment providing optimum lift, shape and performance.

Sports Products


If you are undergoing any type of surgery on your breasts, then it is vital that your upper body gets the right support as you recover. An Optifit bra is an essential element of post-operative care.

Surgery Products

As a woman, you understand your body is important thats why we created the optifit range.

Healthy Bra, Happy Woman

You can hang up your previous bra with confidence!


My Optifit bras have transformed my life! I farm and horse-ride virtually every day and the bras have eliminated the uncomfortable bounce.

Auriol Louth, Lincs

I suffer from Fibro-cystic disease and my breasts are sometimes extremely painful. I am delighted to say that wearing my Optifit bras, it is no longer a concern. Fantastic!

Pam Manchester

I can't wear my old bras since I bought Optifit. Had my original one on for half an hour and I felt so uncomfortable, I had to take it off till my Optifit dried!

Karen Ellesmere Port

My Optifit bras are so comfortable. It is such a relief not having straps continually sliding off my shoulders!

Mary Lancaster

Thank goodness I found Optifit. My back no longer hurts. A true wonder bra!

Jenny Cheshire

Bras fit perfectly, love them! Easy to put on now!! I have not worn another bra since! Also my boobs have got higher and are a lot more lifted, even without a bra on! Honestly, they are amazing!

Kerrie Nottingham

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